South Maui Real Estate Market Update – September 2025

Thinking of buying or selling a home in South Maui this fall? The September numbers tell an important story about where the market is heading. With shifting interest rates, motivated sellers, and more inventory available, both buyers and sellers have opportunities—if they know how to position themselves.

As your local South Maui specialist, I’ve pulled together the latest insights to help you understand what’s happening on the ground in Wailea, Kihei, and Makena.

South Maui Market Snapshot – September 2025

The South Maui market has entered a more balanced phase compared to the frenzied pace of recent years. Here are the highlights:

• Median Sales Price: Single-family homes in Kihei are averaging just under $1.4M, while Wailea/Makena luxury homes continue to hold steady in the $3M–$5M+ range.

• Condo Market: Condominiums in Wailea are seeing increased buyer activity, especially for turnkey units with ocean views, with prices averaging around $1.5M.

• Days on Market: Properties are spending longer on the market—averaging 60–90 days versus the 30–45 day window we saw last year.

• Inventory Levels: Active listings have climbed slightly, giving buyers more choices but also signaling the need for sellers to be strategic with pricing.

What This Means for Buyers

If you’ve been waiting for the right time to buy, this fall may be your moment. With more homes on the market, buyers have room to negotiate and the ability to compare options. You’ll also find motivated sellers—especially those who listed over the summer and are ready to make a deal before the holiday season.

Keep an eye on interest rates, which continue to play a big role in affordability. Working with a knowledgeable lender can help you secure the best financing strategy, whether you’re purchasing your first Maui condo, a family home in Kihei, or an oceanfront retreat in Wailea.

What This Means for Sellers

For sellers, today’s market requires a different approach than the one we saw even a year ago. Pricing right is critical—buyers are quick to pass over homes that feel out of line with the market. Presentation is equally important: professionally staged and well-marketed properties are still moving quickly and attracting strong offers.

I’ve seen firsthand how proper preparation makes a difference. Homes that shine online and in person consistently outperform the competition. If you’re considering selling, now is the time to ensure your home is positioned to stand out.

Amy’s Expert Take

Walking into open houses and talking daily with both local and mainland buyers gives me a unique perspective on what’s driving decisions right now. I’ve noticed an uptick in interest from buyers who plan to use their Maui home part-time while renting it when they’re away—a reflection of the island lifestyle paired with investment potential.

In Kihei, family-friendly neighborhoods remain attractive for full-time residents, while Wailea continues to draw luxury buyers looking for privacy, amenities, and ocean views. The Makena area remains one of the most exclusive corners of the island, with limited inventory keeping prices strong.

Final Thoughts

South Maui’s market is evolving, and whether you’re buying or selling, it’s important to have the right strategy. Buyers can take advantage of increased inventory and negotiation opportunities, while sellers must focus on smart pricing and presentation to capture attention.

If you’re curious about your home’s value in today’s market—or if you’d like a tailored search for properties that fit your goals—I’d love to help.

📩 Reach out to me anytime for a personalized market report or consultation.